Purpose
Our goal, together with Kia, is to demonstrate that sustainability can become an inspiring movement and a vibrant, transformative experience. Through projects like the first Kia Parks in Colombia and beach clean-up days, we seek to reclaim public spaces, promote clean mobility, and strengthen social inclusion. These actions are part of Kia's commitment to environmental compensation and building more sustainable cities, in partnership with GreenSouls.
Actions
Design and construction of the Kia Parks Santa Marta
5,100 m² of regenerated public space with sports courts, inclusive games, green areas and furniture made with +80% recycled materials.
Beach cleaning
Collection of more than 200 kg of waste in days with the participation of recyclers and Kia volunteers.
Sustainable mobility
Use of Kia electric vehicles at events for the transport of attendees, reducing CO₂ emissions.
Awareness workshops
Training in waste management and circular economy for the community and visitors.
Documentation and monitoring
Audiovisual capsules with testimonials, time-lapses and technical follow-up for transparent communication of the project.
Results
At GreenSouls, we showcase the results of all completed projects: these are the results we obtained during the project.
Regenerated Space
Reused rubble
Circular economy
Ecosystem conservation
Job creation
Carbon Footprint Reduction
Beneficiary population
Testimonials
“Seeing so many happy children playing on opening day is incredible; with this new space we are transforming lives.” "The execution of this project in partnership with GreenSouls was incredible."
“Kia Parks is an example of how brands can transform realities, combining sustainability, inclusion and sport for the well-being of all.”
“Seeing children, families, and Kia employees together at the opening was inspiring. This is a legacy for the city.”
“Recycling shows us that with small steps we can achieve big changes for our city.”
Sustainable Development Goals
End of poverty
Employment and income for local recyclers and suppliers.
Health and well-being
Safe spaces for sports and recreation.
Quality education
Environmental workshops and community training.
Gender equality
Equal participation of women and men in activities.
Decent work and economic growth
Hiring local suppliers and boosting the regional economy.
Reduction of inequalities
Inclusion of vulnerable populations and accessible design.
Sustainable cities and communities
Urban regeneration and public spaces.
Responsible production and consumption
Use of recycled materials and circular economy.
Climate action
Electric mobility and carbon footprint reduction.
Life in terrestrial ecosystems
Beach cleanup and urban reforestation.
Partnerships to achieve the goals
Cooperation between the private sector, the public sector and the community.