At GreenSouls, we believe that every little thing counts when it comes to caring for the planet. On November 5th, our team, along with an incredible network of allies and community members, joined together for a day of plogging in the channel near the Stadium in Medellin, collecting 7,250 kg of waste. This activity was an extension of the commitment we started with the VITA Race , and became a collective effort that exemplifies the power of community mobilization and social responsibility .
The Strength of Community
The plogging day was attended by 25 police officers, 4 influencers, 6 VITA Race runners, 5 community members, 7 recyclers, 15 collaborators from the Ministry of the Environment and 8 members of the GreenSouls team. This joint effort shows that by joining forces, we can achieve a significant positive environmental impact . Intersectoral collaboration is key to tackling environmental pollution and restoring the natural spaces of our cities.
Key Allies for Change
The VITA Race and this plogging day were made possible thanks to the support of our allies: Alcaldía de Medellín, Origen Fest, Task, Tetra Pack, Electrolit, Kelley, Agua Cristal, Inder, Asemar, Smarfit, Telemedellín, Spirit, Mattelsa, and many others. Their collaboration not only facilitated the logistics of the event, but also sent a powerful message about social responsibility and the impact that each organization can generate through sustainability strategies . These allies helped show how collective commitment and eco-friendly activities can generate sustainable business results that benefit both the community and the environment.
This plogging day proved that small acts can create significant change when they come together. In addition to the 7,250 kg of waste collected, this activity generated a positive social impact, strengthening the sense of community and promoting the care and protection of the environment . This action by VITA is just the beginning of an ongoing effort by GreenSouls and its allies to promote environmental care through impact initiatives that inspire others to join the cause.
At GreenSouls, we believe that sustainability and purpose marketing are powerful tools to inspire and create positive change. Through events like this, we continue to encourage active community participation and strengthen collaboration with committed allies. Our goal is to continue promoting environmental care and positive social impact in every action we take.
Thank you to everyone who joined this plogging day and to our allies for making this event a reality. Together, we are leading a movement of change towards a more sustainable and planet-friendly future. Let's continue to show that a better world is possible!